Let customers test premium workout gear in real life before committing to full-price purchases.
Help frequent travelers pack light while still accessing quality workout apparel anywhere.
Use low-friction rentals as an entry point that converts to full-price purchases of new items.
As lead full-stack developer, I owned the complete delivery—from evaluating and discarding a stalled previous implementation to rebuilding from scratch as a production-ready POC.
The platform was later handed off to a larger internal team with a clean architecture and clear documentation already in place.
A guided flow where users build complete workout outfits—mixing shoes, shirts, shorts by style and size. Save favorite combinations for fast reordering.
Select dates, build your kit, checkout. Real-time inventory checks + subscription or one-off pricing. Return or buy new versions of items you love.
Barcode-driven workflow for staff. Scan at each stage: packing → delivery → return → cleaning → restocked. Zero technical knowledge required.
Segment tracks kit creation, checkout, conversions. Klaviyo powers email flows and campaigns. Full funnel visibility.
The platform coordinated multiple external systems that didn't natively talk to each other, presenting a unified experience.
EzRentOut's API was immature—endpoints didn't behave as documented or didn't exist yet.
Inventory needed time-based reservations, cleaning buffers, and delivery windows—but staff needed simple workflows.
Functioning POC supporting real customers across full rental + purchase journey
Architecture and integrations ready for internal team to scale
Polished e-commerce feel despite complex rental logic underneath
Clear technical + product foundation for larger team
When multiple external tools are involved, the custom application must be the source of truth for business logic and data flow.
A great customer experience depends on giving operations simple, reliable tools to keep system data accurate.
Even under POC timelines, investing in clean architecture makes it much easier for future teams to scale.